Teheran – Eternal, universal, distributed with balance over the centuries, in the variety of man-made arts and in the wonder of landscapes drawn by nature: a timeless beauty. This will be the guiding principle of Italy’s participation as guest of Honor Country at the International Book Fair in Tehran, scheduled from May 3 to 13 in the Iranian capital. A symbol of high symbolic value – Italy is the first western country to be invited as a Guest of Honor, after Oman and Russia – and of significant cultural, political, commercial and industrial values. On the one hand, the ongoing gradual rapprochement between Iran and the West is confirmed, giving our country a prominent role in the continuation of this process. On the other hand, it is an opportunity for the Italian publishing industry to come into contact with one of the major cultural events not only of Iran but of the entire Middle Eastern area. Organized at Shahr-e Aftab (the modern exhibition venue that hosts it since 2016), the Teheran Book Fair hosts about three million visitors on its eleven days on an area of 125,000 square meters. And in 2017 it will reach an important historical goal: in fact, it will be the thirtieth edition. (9colonne)