Madrid. ENIT- The Italian National Tourism Board is promoting Italy at the 14th edition of the Mutua Madrid Open-ATP World Tour until May 14th. It is the first time ever that a foreign country presents its tourist offer at the Madrid Open. 30 inch tv monitors on all the courts will show a video on Italy’s history as well as its activity on social media channels in collaboration with the Championship channels, and the launch of a prize competition are the promotional concepts created by ENIT for this great event. They will also distribute promotional material, gadgets, and collaborate with news agencies, bloggers, and tour operators. Spain is among the top ten basins of our incoming. The importance and growth of the Spanish market is confirmed by surveys conducted by our head office in Madrid at the local Tour Operators, which estimated a 13-15% increase in tourist flow to our country this Spring compared to Spring in 2016. ENIT aims to increase international tourist arrivals from Spain to Italy. (9Colonne)
