Lugano – Seta Beauty come to Switzerland. The first chain of Franchising of Italian Aesthetic Centers has been present in our country since 2011. From Lugano to Paradiso, from Bellinzona to Balerna, in fact, fifteen new aesthetic centers will be marked by the Seta Beauty brand. A first step in the international growth of an all-Italian brand, which has deeply altered the beauty sector in our country, and is now aiming to grow in mature foreign markets. “We are very pleased to be able to announce this operation in line with our development plan”, said Lorenzo Blanco, General Manager of Seta Beauty, “we also want to bring our beliefs out of Italy: that of a modern, innovative and quality aesthetics. A vertical revolution in how to conceive beauty”. Seta Beauty was born in 2011 from the idea of a group of Italian startuppers, with the idea of developing the aesthetic industry, historically marked in Italy by a manual and handicraft approach. According to Confartigianato data, 74.5% of companies active in the field of aesthetics in Italy are craftsmanships. (9colonne)
