Verona. A rich programme of events and guided tours will take place until Saturday, with the aim of promoting authentic Italian organic food products on the North American market. Veneto and Friuli Venezia Giulia will host nine influencers (journalists, food bloggers and chefs) from the USA, Canada, and Mexico. The initiative envisions an exploration of Venetian and Friulian wine and food excellence with particular attention to DOP-IGP and DOC-DOCG certifications. During the 5-day visit, the characteristics of the territories – which distinguish Triveneto’s beauty and authenticity in the world – will entertain the selected food experts from the CCIE involved in the project with corporate visits, tastings and meetings with the geographical indications consortia. The influencers, operating in the world of food & wine, lifestyle and tourism, have the opportunity to taste local specialties and promote through an experimental narrative, to their respective communities, the true taste of authentic Italian products. The initiative was realised with the support of the CCIAA of Treviso-Belluno, Udine and Verona. (9Colonne)
