Moscow. Since May, Geox group has launched a single-brand name: X-Store which, in recent weeks, has seen Milan, Rome, London, Toronto, and Kuala-Lumpur.w Geox announced the opening of a new X-Store in Moscow, Russia, on a 110 square metre area in the Metropolis Mall. The new store concept, labeled with an X, offers customers an innovative shopping experience between walls and minimal furniture elements that evoke the feeling of lightness and airiness in a perfect Geox style. (9Colonne)