Munich. In collaboration with the Italian Embassy in Germany, Italcam has organised a conference titled “Culture and creativity as raw materials of the future. The role of cultural and creative industries in Italy and Germany” at the Bayerische Landesbank in Munich on Thursday, July 19th at 17:00 on the occasion of the General Members Assembly, in collaboration with the Italian Embassy in Berlin. The renowned interdependence and economic reciprocity between Italy and Germany are rooted over the centuries. Yet, there is a sector that has remained at the margins of the debate until now, but which nevertheless holds great potential: the cultural and creative industries, in which our two countries are at the top of the European rankings, both in terms of added value (€ 98, 8 billion in Germany and € 92 billion in Italy), and jobs (1.6 million in Germany, 1.52 million in Italy). The conference aims to compare and enhance Italian and German experiences and act as a stimulus for a discussion on development models that focus on cultural capital.
