(Feb. 2) – Giorgio Cattaneo, president and CEO of MY PR and adviser of Assorel, was appointed by Sipra as Italian delegate of the jury that will award the best PR campaign communications on the occasion of the Dubai Lynx Awards. The awards celebrate creative excellence in the Middle East and North Africa and will be presented on March 7, featuring new categories including one dedicated to public relations, demonstrating how public relations are increasingly taking a central and strategic role in international communication. To share suggestions and advices, Giorgio Cattaneo Twitter account will follow from a privileged point of view all the events, fun facts and hidden details of the Dubai International Advertising Festival. “Being part of the first jury of PR Lynx Awards is an honor because it makes me feel part of a process that is leading public relations to play an increasingly central role among the disciplines that determine investments in communications companies. Along with other jurors, we will have the opportunity to view PR campaigns from Middle East countries or North Africa, in which the society has quickly become central thanks to the development of DTTV, satellite and social media, with an incredible speed-up to Western culture. As happened during my participation in the jury at Cannes, I am sure I will find a significant mixture of cultures and approaches. I believe that creativity, as a strategic orientation, can be one of the direction to follow in order to develop a new approach to the discipline of public relations. We’ll see if this assumption will be valid also in Dubai and I hope to be a reliable bearer of this vision”. (red)
