(Mar 5) – The Florentine wine company Frescobaldi is the protagonist of the new multi-media campaign planned by Credit Suisse in Europe, Asia and America, with the basic concept to allow its customers to achieve their financial ambitions. The campaign will be on the pages of selected international newspapers, including Forbes, Financial Times, Economist, as well as at major airports around the world (Sydney, London, Zurich, Frankfurt and New York). “The Frescobaldi Family’s wines have flourished on Tuscan soil for 700 years. Credit Suisse is helping the company take root in new markets”, the campaign says. “Frescobaldi – Giampiero Bertolini said, Sales & Marketing Director at Marchesi de Frescobaldi – is proud to be chosen by Credit Suisse for an international communication campaign that focuses on a message in full harmony with the strategies of our company. In this sense, the partnership with Credit Suisse is the starting point for another 700 years of quality”. “I immediately thought – Lamberto Frescobaldi added, vice chairman of Marchesi de ‘Frescobaldi – that the idea of including a glimpse of Tuscany in one of the most energetic city worldwide would have been a great success and a strong message to represent the essence of my family’s business”. (Caf/Peg)
