(18 May) – It is just started the 2012 edition of Viva Vino LA, the premiere Italian wine festival organized by the Italy-America Chamber of Commerce West, The North American Sommelier Association, and Please the Palate. The event, hosted by some of Los Angeles finest restaurants and retailers and providing dinners, tastings and seminars, will end tomorrow night. Viva Vino offers an extraordinary variety of events to discover Italian wines made with native grapes. Lots of opportunities for participating companies who have the opportunity to meet not only importers, buyers and sellers, but also consumers and media from Los Angeles and Southern California, one of the largest markets in the United States. During the opening ceremony, the Consul General of Italy in Los Angeles Giuseppe Perrone emphasized the leading role that Italy has in the industry, as the first exporter of wine in the United States, referring to the positive trend of Italian wine in the early months of 2012. The secret of the success of Italian wine production, as concluded the Consul, is a combination of experience, a century-old tradition and innovation skills to meet the increasingly sophisticated palates of today’s consumers. (red)
