(Jun. 19) – Today, during the RIO+20 United Nations International Conference for Sustainable Development, Pirelli presented a number of projects which will be implemented in Brazil in cooperation with the Italian Ministry for the Environment and Tutelage of Land and Sea together with the Brazilian state of San Paolo, to analyze and reduce the climate impact resulting from car tire production at its Campinas plant. The projects were presented by Pirelli’s Director of Sustainability and Risk Governance Filippo Bettini as one of the initiatives at the Italian pavilion during the Rio+20 Conference and in the presence of the Italian Minister Corrado Clini and the Chairman of Pirelli Brazil Paolo Dal Pino. The projects are part of a number of commitments taken by the company during its “Sustainability Day”, which took place at the company’s Milan headquarters on 23 January 2012, and underline, in line with the sustainability targets of the 2012-2014 Industrial Plan presented in London last November, the company’s commitment to the realization of a sustainable and efficient growth model. As a part of the projects presented today, Pirelli has committed to calculating, using internationally recognized calculation methods, the carbon footprint relative to the entire life cycle of one its tires representing the production at its Campinas car tire plant, in the Brazilian state of San Paolo. This study will also include the identification of the most economically sustainable and efficient interventions for the reduction of global warming gases linked to the tire’s life cycle. (red)
