(Jul. 17) – The International Beijing Book Fair is considered as one of the top international book fairs in the world: from August 29th to September 2nd, Beijing will become the capital of the book and Italy will participate again this year thanks to the Italian Institute for Foreign Trade (Ice). The previous edition saw the participation of 1,841 exhibitors from 56 countries, in an exhibition area of 53,600 square meters and more than 200,000 book titles. “China represents a high potential market for book rights,” says a note from ICE . “Some genres, such as children’s books, art and science books, arouse interest among Chinese publishers. In 2010, China’s imports imports of rights have grown. “Children’s books, in particular, have great potential , equal to13.5% of total sales in China. The Chinese spend a lot on children’s education,” continues the note. “It is a huge potential market: 251 million readers until 14 years old, equal to 19% of the population. “
