(Aug. 1) – Organized by the Italian Institute for Foreign Trade (ICE) and the National Association of Italian Footwear (ANCI), the Fashion Footwear Association of New York (FFANY), the most important event for the footwear sector in the East Coast, will be held from today and until August 3rd at the historic location of the Hilton Hotel in New York. Italy will participate with 34 companies, that will be on show in a dedicated room at the 12th floor of the hotel with the aim to present their spring / summer 2013 collections. This is an opportunity for companies of the Belpaese to reinforce brands already known and launch new ones in the U.S. market. The objective of the Italian participation is to capture as many operators as possible, in a period in which the States have passed a crucial phase in consumption, having so a new strategic importance for Italian high-end companies. In 2011, the Italian shoe exports to the United States has registered a +3.7% in quantity, and +14.6% in value – equal to 706 million euros- compared to about 12.6 million pairs of shoes, with an average price increased by 10.6%. The ICE of New York, as usual, has organized the communication, promotional and advertising plan to support the participation of Italian companies. (red)
