(Aug. 7) – Prada opens its first store in Taiyuan, China, in the Tianmei Plaza mall. The store, designed by architect Roberto Baciocchi, occupies a surface of about 750 square meters on a single level, and it carries the men’s and women’s ready-to-wear, bags, accessories and footwear collections. The outer 55-metres long storefront is especially impressive, with a black granite pedestal at the base with wide light boxes inserted into it. Above it, a structure featuring alternating blades finished in gold and polished steel creates a peculiar kinetic effect, both in daylight and at night-time. Inside the mall, the storefront features elegant façades, made in precious black marble, alternating with entrances, windows and light boxes. The store is designed as a succession of rooms with different atmospheres that display the distinctive elements of Prada’s brand identity worldwide: pastel green fabric walls and black and white marble chequered floors. The new store will surely strengthen Prada’s position in a promising market as the Chinese one. (red)
