(Sept. 25) – To consolidate the positions already achieved in the market, win new customers and showcase the very best of their products. This is the aim of the 24 Italian companies participating in the Wire China Fair, ongoing from today and until September 28 at the modern Shanghai New International Exhibition Centre. The companies in the Italian delegation, coordinated by the Italian Institute for Foreign Trade (ICE0,) will be occupying some 602 square meters of the total 75,000 of exhibition space available. They intend to create a whole “Italian system”, offering the highest quality standards in the sector, displaying only their very choicest products and providing operators with answers to all their needs. The products on display will indeed be very varied and suited to every requirement: low or medium voltage cables, or cables for special applications, all with insulation sheaths in rubber, PVC, silicone and polyurethane; or even more specialist types of multipolar insulated cable made with Levapren. Together with Germany and Japan, Italy is one of the main suppliers of systems, machinery and technology for the local industry. However, the new relationships the companies will be able to establish at the fair, either through bilateral meetings or just visits to their stands, will certainly be crucial in strengthening their position in a fast growing market. (red)
