Oct. 22 – “Italia comes to you” is a project that exhibits the excellence of Italian products around the world. This year, the festival opens in India, in Mumbai, from November 16 to November 20, at the Nehru Centre. The aim is to promote Italy beyond its touristic destinations, but its culture and multi-faceted artistic realities and other product activities. From December 5 to December 9, the Festival will be in Delhi, at the Delhi International Expocentre in Noida; and from December 17 to December 21 in Bangalore, at the Jay Mahal Palace Ground. “Italia comes to you” is a project by ENIT to promote Italian tourism among BRIC countries, and it has registered an unexpected level of success with public participation, media attention and opinion leaders. During the three stops in India, the various Italian regions, alongside tour operators and representatives of key producing firms, will be able to exhibit their offers in poly-functional spaces, via films, stands, seminars, conferences, and thematic workshops. The aim is to develop consistent commercial relations in the Indian market, expected to become the second consumer market in the world, after China, with a middle class of over half a million people.
