Nov. 16 – Tuscany is launching a new project to further establish itself in international markets, especially Hong Kong and New York. The Tuscany Promotion project is characterized by a graphic renovation to support the established brands of regional wineries and promote those who are taking their first steps into foreign markets. Created by the Lorenzo Marini Group for Tuscany Promotion, the new branding consists of a butterfly that will land on all the bottles produced in the region, transferring them some of the ‘magical aura’ that makes Tuscany one of the better known and loved territories in the world. The aim is to will allow manufacturers to use the charm and particular positioning that Tuscany has, to conquer new markets (China, India and Brazil). Also, it will help Tuscan emerging wines, of excellent quality, establish themselves next to more famous Tuscan labels.
