Nov. 27 – Segafredo Zanetti announced a new important business decision: the opening of a new café in the northern part of Vienna inside the shopping center G3. Vienna is one of the most important cities in the Segafredo Zanetti Espresso network, one in which the first restaurants was opened back in 1989. This new café, the 17th in the capital, further strengthens the brand’s presence in the country thanks to the location, one of the most prestigious shopping centers in Austria. The franchisee is Mrs. Ursula Schachinger, already manager of 6 bars in town, but at her first experience with Segafredo Zanetti Espresso. The G3 Shopping Resort is one of the most important commercial centers in Europe, with over 70,000 square meters, 140 shops and about 1,600 employees. The café is located in the heart of downtown Vienna, right at the center of where all the most important events, such as the opening ceremony, are held. The bar has a total of 250 square meters, divided between a non-smoking area of 140 m2 and 110 m2 of smoking lounge on the main square of the G3. In just two weeks of activity, more than 800,000 visitors passed by Segafredo Zanetti and acknowledged it as the best coffee in town.
