Dec. 7 – Fiat Group Automobiles India Private Limited (Fgaipl) has announced a series of initiatives to strengthen its position in the Indian market, including the official launch of the Jeep brand. In the coming years the company will launch nine new models and strongly renewed the Fiat and Jeep vehicles, including the Jeep Wrangler and Jeep Grand Cherokee that will be imported by the end of 2013. The Jeep vehicles will be sold through a network of Jeep dealers based on Fiat’s dealer network and its client service and spare parts assistance. The company will expand its domestic production to include the new Fiat Linea and the new Fiat Punto. “Our vision for India will revolve around a strategy to be implemented in three directions: – said Mike Manley, chief operating officer for Asia, as well as President and CEO of Jeep Brand – first, the introduction of new vehicles that will soon include the legendary Jeep brand; second, the expansion of our network of independent dealers; and, third, important marketing initiatives that will continue to enhance our presence and brand awareness in the market.” Manley went to Mumbai to meet with dealers and announce details of the new plans, including the expansion of the distribution network from the current shared with Tata Fiat dealers to approximately 120 independent dealers (expected by 2013).
Part of the Fiat-Chrysler dealers will be provided with a Fiat Café, which will offer customers the opportunity to learn about the heritage and technological innovations in the world of the Fiat Group.
