Dec. 20 – Pirelli and Rosneft, one of the largest oil companies in the world, at the head of 1700 distributors in Russia, signed an agreement for the sale of tires in Rosneft service stations and for the development of business plans and joint marketing. The agreement was signed by Igor Sechin, Rosneft’s chairman and coordinator of the board of directors, and Marco Tronchetti Provera, president and CEO of Pirelli. The two top executives have pointed out that the partnership aims to share experience and expertise in support of the commercial strategies of the two companies. In particular, the agreement provides for the creation of a joint working group to identify the best suited product mix for the distribution of the oil company, its development of efficient logistics processes and the development of common marketing and promotional campaigns between Pirelli and Rosneft. The joint business will focus particularly in the Russian region of Krasnodar, which will host the 2014 Winter Olympics, for which the Russian oil company is one of the sponsors.
