Jan. 2 – From the 19th to 21st of January, the best of world lingerie will be on display at the Eiffel Tower. Here, do not miss the Italian companies in the sector. ICE, the Agency for the promotion and the internationalization of Italian firms, is promoting Italian underwear during the Salon International de la Lingerie in Paris. The previous edition saw the participation of 452 exhibitors, including 71 Italian firms, and 18,500 visitors, of which 59% from abroad, for an overall increase of 5.8% with respect to January 2011. “Being part of an Italian community – said ICE in a statement – means enhancing the brand’s quality as a representative of Made in Italy products, and thus obtain economic concessions and services.”
