Jan. 23 – Italian luxury products enter the German market thanks to a a special promotional campaign called ” Italy Lives in Premium” to be hosted in the German luxury chain Karstadt: the KaDeWe in Berlin, the Oberpollinger of Monaco and the Hamburg Alsterhaus. The initiative is organized by the Ministry of Economic Development in collaboration with ICE – the Agency for the promotion abroad and the internationalization of Italian firms. The promotion includes clothing, footwear, furnishing, home fragrances, food and wine. The campaign will allow a large number of Italian companies to increase their commercial production in the most important market for Italian exports. More specifically, the Karstadt chain will invest more than € 3 million in the initiative, as well as increasing Italian products’ purchases. For a month, all involved shops will dress their windows with promotional campaigns, and the three “Premium” major department stores will be dedicated to Italy and its main products, a considerable number of which will be part of the stores’ permanent selection.