Jan. 25 – Food and wine from the Marche region flies to Lyon, to conquer the French market. Between January 26 and 30, Marche will attend for the first time, the International Exhibition “Sirha”, the showcase of world food that takes place every two years in Lyon. “Sirha” intercepts the catering to medium-high restaurant business and that of importers / distributors / buyers from protected or niche food products. Among the more than 160,000 visitors, all professionals – of which 11% from abroad – there are more than 10,000 chefs, who have made “Sirha” the exclusive event it is, where it is possible to find the best products, see what’s new and learn about industry trends. “At Sirha Lyon we have the opportunity – says Graziano Di Battista, Head of the Internationalization Section for Unioncamere Marche – to raise awareness and give value to our food and wine. This will also be possible thanks to the presence of four members of the ‘Cooks Brand’ Chef Association. During the event, the chefs will prepare dishes traditional of the Marche, based on mushrooms and truffles, as well as ‘Adriatic food’, promoting the regional brand QM-Quality, guaranteed in the Marche region, thus giving visibility and prestige to our region. The dishes will be given for a free tasting to professionals visiting the fair. The participation of our region has the aim of presenting also a region of art, culture, history and tradition.” “By promoting the whole Marche system – says Di Battista – we aim to encourage the French to visit our region.”
