Mar. 19 – Gothenburg is ready for the start of TUR, the tourism fair scheduled for March 21 – 24. ENIT will represent Italy in a stand with the Puglia Region, the Chambers of Commerce of Macerata and La Spezia, the Bresciatourism Consortium, five private operators and other industry representatives. Throughout the fair, there will be exhibitions, promotional marketing, a press conference of the Chamber of Commerce of La Spezia, with the participation of trade journalists selected by ENIT. During the conference, the new tourism trends for La Spezia and the Cinque Terre region will be displayed. These areas are the preferred among Swedish tourists who decide to visit Italy. On March 22nd, the Italian stand will host for a selected audience of operators and journalists, the conference “The Most Beautiful Villages of Italy” with the itineraries and promotions of 2013. The day before the beginning of the Fair, the Goterborg Svenkamassan organization is hosting “Connect,” a free workshop with b2b meetings between exhibitors and over 50 Scandinavian buyers, to which the ENIT Stand takes part. According to the Society of Statistics TDB-Turistdtabasen, in 2012, Italy has maintained its position in the Top Ten of the favorite destinations for Swedish tourism, confirming its 7th position after Spain, Finland, Norway, Denmark, Germany and Great Britain.
