May 29 – The Dutch edition of Private Label Manufacturers Association’s (New York) event concludes today in Amsterdam. The PLMA is the most important European trade fair for the Private Label sector and sees the presence of companies producing food and other items, such as cleaning-house products, the person, small disposable items, and so on that may be produced by third parties and are marketed under the distributor’s trade name. The Italian delegation, organized by Ice – Agency for the promotion abroad and the internationalization of Italian firms, saw102 companies join: 77 from the food industry and 25 producing different home items. For this edition, ICE has taken steps to give wide visibility to the Italian companies, via advertising pages on catalogs and specialized magazines (Private Label International, Supermarket Today, Global Retail Brands, the general catalog of the exhibition PLMA), as well as banner ads on sectoral portals, Global Retail Brand Twitter posts, and an online page containing pictures and profiles of the Italian companies: www.italianprivatelabel.com.
