Sept. 6 – “Houses are built to live in, not to be looked at,” said the English philosopher Francis Bacon Visitors to “Maison & Object” will not share this sentiment at today’s opening in Parc des Expositions in Paris- Villepinte. Lovers of house handicrafts, textiles and decorative objects are given the chance to meet in Paris at the most prestigious international trade show for the home-fashion industry. “Maison & Objet” is the real star of the house, in all its aspects. The exhibition explores every decorative style and Italy could not fail to show off. ICE, the agency for the promotion abroad and the internationalization of Italian firm , organized a collective exhibition in Paris which kicks off today and will end on Tuesday, September 10. The appointment, scheduled every six months (January and September) covers design, accessories and furnishings attracting professionals from all over the world under the banner of ‘”L’Art du vivre chic.” ICE is present in France with a group of furniture manufacturers, gifts and crafts textile companies. In the craftsmanship and design sector, 21 companies take part in the selection of pieces aimed to showcase the best of Italian production, later distributed in lobby 3: “La Table,” dedicated to products for the table, “Côté Déco” displays crafts and decoration of the house, and “Now! Design à vivre ” hosts design innovation and gives place to creativity in a particular setting. In this edition, the Agency organized the Italian collective in partnership, for the crafts section, with Confartigianato and CNA (National Confederation of Crafts and Small and medium enterprises). There are nineteen Italian manufacturers of household linen that will be present in an open space with a custom fit that will unify Italy’s image for all participating companies. The goal is to emphasize the uniqueness of Italian production, presenting to international buyers the excellence that only the Made in Italy can guarantee.
“Made in Italy” on display at “Maison & Objet”
