Oct. 14 – For three days, from tomorrow until 17 October, Las Vegas will be the capital of tourism, as it prepares to host Imex America, the most important convention show in the United States and one of the largest in the world. Thanks to an agreement between ENIT, Regions and Federcongressi, this edition of the Fair will see Italy’s participation fully designed by the three parties, who will come together in the Italian Stand. The area of 143 square meters will host 18 exhibitors, including 2 convention bureaus, 2 conference centers, 3 conference hotels, 2 hotel chains and 9 professional convention organizers and destination management companies. The three-day event will see the Italian exhibitors meet over 2,400 buyers from the United States, Canada, Mexico, China, India, Brazil, the UAE and other European countries, including Germany, France, the United Kingdom and Spain. They will meet at the Sands Expo Convention Center in Las Vegas – a top choice as far as MICE tourism in the U.S goes (MICE – meetings, incentives, conferences, and exhibitions). The aim of Italy’s participation is to promote the country as a prime location for the organization of large corporate events, conferences and incentive travels. The Italian Stand will begin its activities tomorrow morning at 9am with the traditional briefing for Italian operators on the state of the MICE sector by ENIT North America executive, Eugenio Magnani. As part of Imex America, the National Tourism Agency has planned for tomorrow evening the organization of ” Italian Dream Night,” an event addressed to the most important American and international buyers, as well as a unique opportunity to build important relationships at the international level. Destination Italy includes the projection of audiovisual combined with a wine and gastronomy tasting at the Bellagio Resort, giving particular emphasis to Expo 2015 – Milan, and to MICE interregional program led by the Region of Tuscany.
