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Home Sito interno Archivio BigItaly focus - Inglese

Bertazzoni seduces the world and comes home

it@withub.it by it@withub.it
19 Novembre 2013
in Archivio BigItaly focus - Inglese
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Nov. 19 – Italian cuisine already conquered the world; this time, however, we are not talking about yet another celebration of Italian food and wine, but about Bertazzoni, an Emilian company producing household cooking appliances, active for over 130 years. Bertazzoni has become a symbol of Italian excellence in the world, via its two brands Bertazzoni and Bertazzoni Germany. Founded in 1882, the company has always been headed by the Bertazzoni family. The leadership is currently in its 6th generation, and it counts 250 employees and a production of 200,000 pieces per year in the factory of Guastalla. The company, which closed 2012 with a consolidated turnover of €70 million, exports its products to more than sixty countries, in Europe, the United States, the Middle and Far East, and Australia. Today, after having focused on foreign markets with excellent results , Bertazzoni has decided to turn its attention to Italy, betting on its domestic market. “We are proud to bring our brand in the Italian market: it is a great challenge, that we face with conviction and enthusiasm – says Paolo Bertazzoni, CEO – Our products are children of Italy’s, and particularly Emilia Romagna’s, culture and historical wisdom. Abroad we already represent excellence, but we are now ready to conquer Italian consumers.”

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