Feb. 17 – The Spanish version of “Ceramica Amica,” the consumer’s manual to Italian ceramics, is a great success. Distributed in preview at Cevisama, the Spanish exhibition held last week in Valencia, the Spanish pamphlet was handed out directly to visitors from the Italian companies present at the event: Dado Ceramica, Elios Ceramica, Gambini Group Industrie Ceramiche, Gruppo Ceramiche Gambarelli, Rondine, Savoia Italia, Unicom Starker. The Spanish publication is the sixth edition of “Ceramica Amica,” after Italian, English, Cyrillic, German and French. Intended to provide information prior to purchase of Italian tiles, it also offers advice on how to maintain the product, orient oneself among the different environmental certifications, and highlight possible critical issues during installation of the product. The Spanish version puts particular emphasis on the value of Italian ceramics, while also focusing on the merits and characteristics of the brand “Ceramics made in Italy” and the presence of ceramics in non-residential sectors, such as shopping malls, airports, offices and schools.
