Apr. 3 – Italian fashion is walking around Alexanderplatz, good Italian wine can be bought in Bavaria. Because in Germany Italy is a leading force for taste. Yesterday, an event promoting Italian products in German retail chains kicked off its campaign in Berlin. “Studio Italia – The perfection of taste” saw the participation of 400 guests, representatives from the business, politics and entertainment worlds and the press. The campaign was promoted by the Ministry of Economic Development and the ICE Agency in collaboration with the German chain Karstadt. The campaign, after its Berlin debut, will move to Hamburg and Monaco. Karstadt is among the most important sales networks in Germany, with 83 malls, 23 sporting stores and 3 premium malls (KaDeWe Berlin – Oberpollinger of Monaco – Alsterhaus Hamburg ). Karstadt’s premium malls are “temples of luxury,” whose counterparts are Harrods in London and Galeries Lafayette in Paris. The promotional campaign will end on May 17. But the love for the “taste” Italian will not…
