June 16 – “Made in Italy: A tailor-made holiday for you” is an ENIT campaign launched on 8 European markets for 15 days. It offers “compelling Italian sights to the 600.000 visitors at Harrods. From the basement to the 6th floor – says ENIT – there are images of Italy placed in strategic positions: the entrances, the digital billboards, the “Egyptian Escalators”…” Harrods is one of London’s tourist attractions that attracts an international audience with a high spending power. ENIT’s complex promotional campaign takes place in London and the UK, in public transport (bus and subway), train stations, shopping centers, and London taxis. The campaign will be replicated at Harrods for another 2 weeks in September.
