Amsterdam – Prada opened its first shop in Amsterdam. Designed by architect Robert Baiocchi, the new store is spread over two floors, for a total area of 550 square meters. It features a series of windows in the frame of a historic building with black marble columns. Leather goods and accessories for women are on display in dedicated niches. The first floor houses the new clothing collections, and is covered in a green canvas tent, with perspex blades as shelfs, transparent tables, and velvet chairs. Prada also set up a private area for special customers. (9Colonne)
