MOSCOW – Benetton’s new concept of a retail store seduces and takes over Moscow: a large flagship store and three new stores “On Canvas” show to the Russian capital (now one of the meccas of international shopping) the evolution of the United Colors of Benetton. The entirely Italian project in style, design, and elegance, after its extremely successful debut last spring in Milan, opens to Russian customers with its unique structure, designed to be comfortable, functional and dynamic. Russia is a booming market for the Benetton Group. The Group, in the country for over twenty years, continues its development and refocusing process, with the opening of renovated retail spaces in Moscow and other prestigious locations. (9Colonne)
