Los Angeles – January 2015 will bring Serapian to Beverly Hills. The new store on Rodeo Drive, the popular fashion and luxury district, spreads over 100sqm and includes all the features of the retail brand’s new concept, developed by Lab 83. The complete business and travel, men and women collections include Serapian’s famous capsule and made-to-order models. The opening of the US flagship expands Serapian’s network to eight stores: two in Milan, and one in Venice, Rome, Taormina, Moscow and Hong Kong. The brand may be also found in 25 countries via its wholesale channel, active in 100 multi-brand stores including Barney’s, Bloomingdale’s, Harrods, Takashimaya, Isetan, Tsum and Moscow. The online store, Net-à-porter, allows customers to easily browse the collections from the comfort of their homes. (9Colonne)
