Oct. 29 – For the first time, China welcomes Roby Facchinetti, who performed in Shanghai during the “Elle Style Awards China 2014.” He was the only foreigner invited by the global music company Modern Sky and Elle. The Pooh-member performed in front of an audience of 2,500 young people, consequence of which was that Pooh’s account on the Chinese social network Weibo had 150.000 new contacts in a single day. Roby Facchinetti is still in China for a series of events organized by the Embassy of Italy to promote Italian culture among the younger generations. “Cultural diplomacy is a key element to promote our entire economy in China – said Alberto Bradanini, Ambassador of Italy – and I Pooh represent musical quality of the highest level. I’m sure they will be able to reach the hearts of the younger Chinese generations. ” (Cle)
