Dubai – The Italian Festivals Weeks 2014 has arreived in the United Arab Emirates. The largest Italian festival within the Gulf Cooperation Council (GCC) will take place until December 13, with ENIT Area Asia & Oceania launching, via its Dubai office, a series of initiatives to promote Italy as a touristic destination of excellence and to increase awareness in anticipation of Expo Milan 2015. The great Italian event covers a wide series of initiatives, including music, art, entertainment, food tastings, the presentation of the ENIT’s toursit offer, and business meetings. The ENIT campaign was launched in the Gulf during ‘Naturally Made in Italy’, the first certified seminar on Italian Natural Tourism in the Middle East, and will also appear in the magazine “Ospitalità Italiana” and in the tourist section of www.dubaitaly.com (prepared in collaboration with ENIT). (9Colonne)