Feb. 16 – Parma ham continues to show strong growth signs for the product’s exports in a tray, a conservation method that accounts for 75% of the pre-sliced market of the product. Parma ham is a success within and outside Europe, performing well in the Old Continent, where the consolidation process of the positions achieved in recent years continues. In the European Union, France that holds up well and exceeds 8.36 million sales (+ 2.2%); Germany consumes 8.77 million trays, for a 3.8% increase; while the UK remains the main market, with 18.47 million trays bought. With a 16.4% increase, accounting for about 3 million total sales, the United States remain the first non-European market. Australia also performed very well with 817.000 bowls sold, as well as Japan – which displayed a 8.4% increase in sales (approximately 610,000 bowls).
