Paris – Confimprese World France opened its “new operational branch of Confimprese World in Paris, at Rue de La Boétie 63, near the Champs Elysées, in the so-called Golden Triangle,” announced Fabio Desideri, president of Confimprese World. “This is a new international office, that joins the one inaugurated in Madrid two months ago, federated with Confimprese World. From now on, Italian SMEs that want to become competitive, and export their products and expertise in foreign markets, can look to us for assistance. Many small and medium-sized enterprises don’t know how much Made in Italy is appreciated abroad; they fear unknown market. They see it as a shot in the dark. We are here to become their ‘operational outposts’ to take the first steps into a new reality.” The management of World Confimprese France, like Madrid, is made up of dynamic professionals, well-rooted in the territory; but, above all, it’s a young and female-led team. (9Colonne)