June 3 – There’s a new tool to promote business across borders. And it comes from Gerardo Biancofiore, President of the International SMEs Committee of the National Builders Association (ANCE). The organization, in conjunction with Expo, presents a multimedia catalog of the leading Italian SMEs in the construction sector that operate abroad. The goal is to disseminate, through short but effective presentations, the visibility of a number of companies interested mainly in three geographical areas: the European Union, North Africa and the Middle East. For Biancofiore, “SMEs in the construction sector should operate under the usual procedures to access foreign markets, alongside big businesses, but should also seize the opportunity to operate autonomously. The catalog, which will be regularly updated to make the most of our marketing efforts, is just one of the tools activated to deliver the objectives. Our other actions include ANCE-organized missions in many foreign countries and the creation of a special handbook designed to guide companies wishing to explore international markets.”
