Ishinomaki – Ferrari Japan has just launched a joint book rental service in 41 after-school facilities in the city of Ishinomaki in collaboration with World Library, a monthly book rental program that provides quality overseas picture books to children aged 6 to 12. The project aims to support Japanese children in their education, by using foreign books to introduce them to other cultures. The initiative is funded by proceeds from Ferrari owner auctions and other events organized by Ferrari Japan in 2011- 2012. Over 200 children were invited to the official launch of the World Library Book Rental Service at two after-school facilities built using funds raised by Ferrari in October 2012 in the wake of the devastating Great East Japan Earthquake. (9colonne)
