Cologne – Italy is at Gamescom 2015, which kicks off today and comes to an end on August 9 in Germany at the Koelnmesse in Cologne. In collaboration with the Italian Videogame Developers Association (AESVI), the Italian Trade Agency has organized an Italian collective who, united under the brand Games in Italy, will participate for the first time ever in Gamescom. The brand will have its own pavilion in the business area of the event, featuring 11 development studios that will have the opportunity to host B2B meetings and present their products, services and expertise in the industry. (9colonne)