20 August, 2015 – Rai Com, a company of the Rai group, in collaboration with FIDAL, the Italian Federation of Athletics, inaugurates the Italian House of Beijing. On August 22-30, during the World Athletics Championships, it will open its doors in the 751 D-Park of the Chinese capital. Athletics has become an ambassador of Made in Italy in China, to promote excellence and to become a meeting point between two secular cultures. Thanks to the collaboration with the Italian Embassy in Beijing, the Italian Trade Agency, the Italian Chamber of Commerce in China and the Italian Cultural Institute, Rai Com and FIDAL organized a busy schedule of appointments and events: workshops, meetings, screenings, performances, tastings and exhibition routes on offer for ten days to the public and to Chinese companies the opportunity. In a unique place that features the Italy Brand, there will be conferences, meetings, screenings, exhibitions and networking events. The Italian House of athletics is part of a large multi-project conceived and produced by Rai Com, aimed at promoting our country in the world. The project – whose trademark is “Think global, live Italian” – comes in a quarterly paper magazine, in Italian television magazines, TV Magazines, and at major international events of sports and culture.
