(October 6, 2015) For the first time in its history, Asiago Dop launches a promotional biennial plan to increase exports and sales volumes and strengthen its retail chains in Germany, Switzerland and Austria. The promotional investment plan, launched in recent months, provides for the intensification of actions in the second half of 2015, with the participation in the next edition of Anuga, the international food fair to be held in Cologne from October 10 to 14, the realization of over 500 tasting days in the major brands of organized distribution and the participation in trade fairs.
Germany, Austria and Switzerland, for the first time, are the protagonists of a structured action that the Consorzio di Tutela Formaggio Asiago starts in three of its most important export markets that, in 2014, have seen Germany grow in value of + 21.95%, and Switzerland and Austria respectively of +3.16 and +39.35% over 2011-2013, leading, overall the three states to a + 14.11% growth in 2014 over the previous three years. The new expansion project continues and strengthens the action launched in recent years in Germany alone, a country that has always recognized the quality of the Asiago DOP and establishes a new step towards the strengthening and consolidation of the specialty in German-speaking markets. (Red)