Helsinki – The Finnish-Italian Chamber of Commerce is organizing in Helsinki the Matka Fair 2016. The event is scheduled for January, and the goal is to promote tourism in Italy among Northern Europe and Russia, where the market offers excellent growth potential. This is the third trade fair in Europe dedicated to tourism, which for many years has attracted major industry players. In 2014, 81 countries (excluding Italy) took part in the event, with 70,000 visitors including 16,000 tourism professionals, 966 exhibitors, 1,168 press representatives, in a total of 10,642 square meters of exhibition. (9Colonne)