December 23rd, 2015 – Just six months after its launch, the Extraordinary Plan for the Promotion of Made in Italy in the United States brings home positive numbers. The promotional activities carried out in the second part of the year recorded a 40% increase in sales of real Italian products, with the addition of over 120 new suppliers and 700 new references on the market. The encouraging success demonstrates the validity of the promotional strategy, which was integrated by the Ministry of Economic Development and implemented by the Italian Trade Agency with the participation in the FMI Connect Fair in Chicago (the largest exhibition dedicated to food retailers of in the US). The results established a new record, with a 30% total increase in food exports to US, confirming Italy as the first supplier for several products, including: wine, olive oil, pasta, cheese, vinegar, ham and tomatoes.
