(27 January, 2016) An innovative application that allows users to pay both online and in stores with one smartphone and a unique PIN code. This is, in sum, Mobysign, an Italian startup that recently won the “UK-Italy Innovation Award” for best technological innovation. “With this new technology, our app allows users to overcome the problems related to e-commerce authentication: inserting passwords, credit card numbers, security strings (captcha), authentication keys… Mobysign eliminates the need for shopkeepers to have a POS,” explains Antonio Bonsignore, founder of the startup. The app can be used for payments, ATM withdrawals, for secure authentication on websites, home and mobile banking, or to confirm one’s digital identity: each operation can be performed easily, simply by entering the user’s phone number, nickname or username, or by reading a QR-code or exhibiting at the checkout a barcode on the display of the smartphone: the request for payment or authentication appears with a popup on the user’s smartphone, who will then confirm the transaction by typing the unique PIN and. Mobysign is patented internationally and has recently opened an office in London. (Red)