(April 20th, 2016) Discovering the foreign markets through technology, with just a simple click. This was the goal of the online seminar dedicated to the Philippines. The “webinar” was organized by the Ministry of Foreign Affairs and International Cooperation, Unioncamere Emilia-Romagna, the Chamber of Commerce of Forlì-Cesena, and the Italian Embassy in Manila, in collaboration with Casa Artusi. On April 20th, thanks to the web and the use of an infrastructure for the live transmission that had its reference poi at Casa Artusi, in Forlimpopoli, over 90 companies have been able to discover the business opportunities in the Asian country. The Philippines has almost 100 million inhabitants, that makes them the 12th more populous country in the world, with an annual GDP per capita higher than 3500 Dollars, and a annual growth rate around 6%. Buyers, representatives of the trade associations, and Filipinos importers interested in starting a partnership with Italy provided some useful suggestion about the potential of the market, the channels for the distribution, the prices, and customs legislation. Everything thanks to a internet connection with the capital, Manila. After the event, officials from the Ministry of Foreign Affairs met the local companies, so to illustrate the activities and services of the Italian economic diplomacy at their service. The event is part of the project “Internationalization is only a “click” apart” devised by the Ministry of Foreign Affairs and by Unioncamere Emilia-Romagna to promote new opportunities for better understand foreign markets. (Red)
