(20 May 2016) In Australia, advertisement for Italy begins in the airport. An advertisement campaign organised by the Consulate General in Melbourne at the Australian airport of the metropolis, for tourism to to Italy is in fact, underway. In the baggage claim area of the international flights section, eight billboards were leased, which will be show three advertisements on Italy’s splendors. “The goal – said the Consul General Marco Maria Cerbo – is to intercept the many Australian tourists passing through the airport, as well as passengers, mostly Asians, traveling to Australia. In the baggage reclaim area – he added – close to a million people will pass through during the term of our advertising campaign. ” “The initiative – said the Consul – was realised by engaging funds that were saved from managerial expenses of 2015”. (Red)
