Beijing – If the Italian wine in China is firm in fifth place among supplier countries with a paltry 5% of market share (44% for France), among the young and wealthy Chinese Italian wine products earn positions and collect 14 % of consumption, with only the French ahead (30%). And 89% of Chinese wine lovers would take a course to learn more about the wines of Italy. In the first seven months of this year Italy is the country among the ‘top exporter’ in China that has grown the most in percentage terms, with an increase – compared with the same period of 2015 – of 28.1% (68,7mln of Euro). The figure is in fact slightly higher than the 3 leading manufacturers in China, with France which in July ended with a + 26.3%, Australia at 26% and Chile at + 20.1%. (9Colonne)
