Florence – On the occasion of the General Assembly of the Italian language in the world, today and tomorrow in Florence, the historical Italian brands Alfa Romeo and Maserati will be the ambassadors of Italian motorsport language. For the occasion, Alfa Romeo will exhibit at the Uffizi Palace the new 100% Italian Giulia Quadrifoglio, synthesis of the new brand paradigm and ultimate expression of “The mechanics of emotions”. This new Alfa Romeo was founded on the balance between history, speed and beauty that makes it the highest expression of Italian style in the automotive field. Maserati, which since 2013 has consistently strengthened its product offering, its volumes and now fully covers the offer on the global market of luxury cars, will exhibit the sedan SQ4 GranLusso, elegant flagship of the Trident. The goal of the General Assembly is to ponder on the role of the business world and the creative productions of Made in Italy. Not surprisingly, the event was organized in conjunction with the sixteenth week of the Italian language in the world (October 17 to 23, 2016), dedicated to the theme of creativity with the title ‘The Italian and creativity: brands and costumes, fashion and design ‘. (9Colonne)
