(20 October 2016) The Italian Embassy in Turkey in collaboration with the Swiss Embassy, the University of Ankara, the University of Bilkent, the University of Baskent, the University of Gazi, and the Museum of the Italian Brand (Mumit); will be participating in the 16th Italian Language in the World Week, October 17-23 titled “Italian and Creativity: Brands, Customs, Fashion and Design”. This year’s edition is dedicated to Italian creativity and its numerous facets. This year’s programme will see a rich calendar of cultural events dedicated to manifestations of the Italian creative genius in various sectors. The range from conferences with designers Giulio Cappellini and architect Fabio Reinhart to seminars on Italian literature and language, to the exhibition on the evolution of certain brands from the Museum of Italian Brands (Mumit) to the screening of films and documentaries by Italian directors. As usual, this special week also includes a musical component, with the concert of mezzo soprano, Chiara Mainese and the Baritone, Berkan Akinci accompanied by the Orkestra Akademik Baskent directed by Orhun Orhon. (red)